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Cold Outreach & Networking

Optimize Your LinkedIn Profile for Sales

Before you start prospecting, your profile must be professionally optimized to establish credibility. A well-crafted profile builds trust and makes…

Networking Tips for Salespeople: How to Build Strong Connections

In sales, relationships are everything. The ability to build, nurture, and leverage a strong professional network can make the difference…

How to Write Cold Emails That Get Response

Cold emailing is a powerful tool for generating leads, yet many sales professionals struggle to get responses. Crafting the perfect…

Sales Techniques & Strategies

How to Use Consultative Selling to Build Stronger Relationships

Consultative selling is a sales approach focused on understanding a customer’s needs and providing solutions tailored to those needs. Unlike…

Effective Sales Follow-Up Strategies That Work

Following up is essential in sales, as many deals close only after multiple touchpoints. However, most salespeople give up too…

The Art of Persuasion: Psychological Triggers That Boost Sales

Sales and persuasion go hand in hand. Understanding psychological triggers can help salespeople influence buyers and boost conversions. Here are…

Proven Sales Strategies to Close More Deals

Closing deals is the ultimate goal of every salesperson. However, it requires a combination of skill, strategy, and persistence. Here…

Technology News and Insights

The Social Selling Sales Playbook — Data-Backed Tips You Need to Know

Social selling is more relevant than ever. How can I be so sure? Because there are over 5.24 billion active users on social media. Sales…

My Ultimate Q4 Sales Playbook: Real-Life Tactics to Help You Win in the Final Quarter

I once closed Q4 (and a couple of significant deals) on a family Disney World trip for Christmas — all because I was able to…

150+ Sales Email Subject Lines That Get Opened, Read, and Responded To

I have always found the best approach to getting the highest email open and conversion rates — all while evading junk folders — is to…

What is the Buyer’s Journey? [+ My Tips for Applying it to Your Sales Cycle]

Today’s buyer is more informed than ever, thanks to the vast amount of information at their fingertips. Because of this, the balance of power has…

Sales Qualification: Gauging Whether a Lead Aligns With Your Offering

Sales qualification streamlines the process of turning potential buyers into serious prospects. When done well, sales qualification reduces the time required to determine if you’re…

7 Crucial (but Common) Sales Mistakes to Avoid in 2025, According to Experts

Nobody bats 1.000. We all make mistakes in every facet of life, and sales is no exception. Some sales screw-ups are borderline inevitable, but others…

The 9 Top Sales Skills of The Best Sellers

To find and win business consistently, you need the right mix of sales skills across the sales process, from filling the front-end of the pipeline…

25 Ways to Maximize Your Sales Enablement Budget in 2025

Sales enablement leaders are under more pressure than ever. You’re tasked with boosting seller performance, driving revenue growth, and delivering measurable results—all while working with…

Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market…

The Buyer Motives Every Salesperson Should Know (+Tips from the Field)

As a small business owner, I’ve learned firsthand just how important it is to understand buyer motives. After all, if I know what motivates my…

The 3 Key Drivers of Effective Sales Training

Most sales training disappoints. That's not just an opinion—it's a sobering finding from our latest research. In fact, 67% of respondents rate their organization’s sales…

5 Best Sales Enablement Platforms of 2025

I hate to break it to you, but having a great product or service alone is not enough to succeed in today’s marketplace. Sales teams…

Top 10 Sales Resources of 2024

We saw three pivotal themes shape the sales landscape in 2024: the growing integration of AI, the ongoing drive to deliver measurable value, and the…

The Power of AI in Sales: How Teams Partner With AI to Boost Revenue

Now that AI has been mainstream for over two years, you may be wondering: How is artificial intelligence changing sales? I’m here to give you…

HubSpot's 2025 State of Cold Calling Report [Data From 350+ Sales Professionals]

I‘m not sure there’s any activity more closely associated with sales than cold calling. It can be the trial by fire that preps SDRs for…

10+ Ways to Enhance a Sales Presentation, According to Experts

When it comes to nailing a sales presentation, remember to follow this basic rule: Care about what your customer cares about. Keeping this at the…

The ROI of Effective Sales Training: Making the Business Case

As a sales enablement or learning & development (L&D) professional, you know that sales training is critical. But securing executive buy-in and budget for training…

Skills Every Sales Development Rep Needs to Master — Advice Directly from a Sales Professional

I worked as a sales development representative (SDR) at IBM for the first five years of my sales career. I learned then (and appreciated even…

How to Drive Sales Velocity: Unlocking the Power of the Buyer Change Blueprint

Let’s be real: getting buyers to take action isn’t easy. You’ve been there; a deal is progressing, conversations are moving along, and then—boom—it stalls. The…

Objection Handling: 44 Common Sales Objections & How to Respond

High-performing sales professionals aren’t triggered to surrender by a sales objection. Instead, they use objections to craft personalized value propositions to differentiate their company, their…

Leveraging Indirect Sales: How I Learned to Sell More by Selling Less

In a previous role selling software, I kept running into the same issue. Despite winning demos from researched and personalized pitches, I struggled to convince…

B2C Sales: A Comparison With B2B and How to Do Them Right

Throughout my career, my sales experience has been rooted in B2B SaaS. I understood, in theory, the differences between B2B vs. B2C sales, but I…

The Secret to Driving Revenue With Sales Activity Management

As a sales manager, your team’s daily activities are your most powerful performance indicators. Tracking metrics like sales calls, VP-level meetings, and qualified opportunities gives…

The Sales Prospecting Email Templates Your Team Needs to Start Conversations and Fill Your Pipeline

Sales prospecting is more than sending emails — it’s about building relationships that turn cold leads into warm opportunities. But breaking through the noise is…

12 Powerful CRMs and Use Cases for a Growing Business

12 Powerful CRMs and Use Cases for a Growing Business With so many customer relationship management (CRM) tools on the market today — and each…

What Is Sales? A Quick Guide [+ Examples]

In simple terms, “sales” refers to all activities involved in selling a product or service to a consumer or business — but it means so…

9 Sales Predictions for 2025, According to Top Sales Leaders

My sales peers and I are always debating hot sales topics — because we genuinely believe salespeople must keep up with the latest to stay…

The Best Cold Calling Script & How to Make Your Own [Template]

You have a list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has…

Using AI Agents to Increase Your Productivity and Drive Sales [All the Pros and Cons]

For businesses, AI agents can sound like a dream come true: increased productivity, reduced administration on internal teams, and humans outsourcing repetitive tasks in favor…

B2B Sales: Definition, Skills, and Best Practices

What Is B2B Sales? B2B (business-to-business) sales refers to one business selling products, services, or solutions to another business. The dynamics of B2B sales tend…

The B2B Buyer’s Journey Has Changed — Here Are 7 Ways to Keep Up, According to G2’s Director of SMB Sales [+ New Data]

The B2B buyer’s journey has shifted profoundly over the past few years; if you’re wondering why, I’ve got one answer: An overwhelming amount of choice….

Want to Create a Sales Plan? Let Me Show You How [+ 10 Sales Plan Examples]

Sales planning is a fundamental component of sound selling. After all, you can’t structure an effective sales effort if you don’t have, well, structure ….

Which Sales Skills Do You Need to Master? Find Out in 10 Minutes

Did you know that Top-Performing Sellers are 2.4x more likely to meet their sales goals? In a competitive sales environment, understanding and improving your selling…